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The Art of Public Speaking 12th Edition PDF – eBook

Author: Stephen Lucas
SKU: 0073523917

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  • Authors: Stephen Lucas (Author)
  • File Size: 93 MB
  • Format: PDF
  • Paperback: 447 pages
  • Publisher: McGraw Hill; 12th edition (October 9, 2014)
  • Language: English
  • ISBN-10: 0073523917
  • ISBN-13: 978-0073523910

Download The Art of Public Speaking 12th Edition PDF – eBook

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Description

  • Authors: Stephen Lucas (Author)
  • File Size: 93 MB
  • Format: PDF
  • Paperback: 447 pages
  • Publisher: McGraw Hill; 12th edition (October 9, 2014)
  • Language: English
  • ISBN-10: 0073523917
  • ISBN-13: 978-0073523910

Download The Art of Public Speaking 12th Edition PDF – eBook

Contents
A Note from the Author xvi
Instructor’s Guide to McGraw-Hill Connect xvii
New to the Twelfth Edition xxi
Acknowledgments xxiv
Reviewers; Contributors; Symposium, Focus Group, and
Survey Participants xxv
PART ONE SPEAKING AND LISTENING
Chapter 1 Speaking in Public 2
The Power of Public Speaking 4
The Tradition of Public Speaking 5
Similarities Between Public Speaking and Conversation 6
Differences Between Public Speaking and Conversation 8
Developing Confidence: Your Speech Class 9
Nervousness Is Normal 9
Dealing with Nervousness 10
Public Speaking and Critical Thinking 16
The Speech Communication Process 18
Speaker 18
Message 18
Channel 19
Listener 19
Feedback 20
Interference 20
Situation 21
The Speech Communication Process: Example with Commentary 22
Public Speaking in a Multicultural World 22
Cultural Diversity in the Modern World 22
Cultural Diversity and Public Speaking 23
Avoiding Ethnocentrism 24
Chapter 2 Ethics and Public Speaking 28
The Importance of Ethics 30
Guidelines for Ethical Speaking 31
Make Sure Your Goals Are Ethically Sound 31
Be Fully Prepared for Each Speech 32
Be Honest in What You Say 33
Avoid Name-Calling and Other Forms of Abusive Language 34
Put Ethical Principles into Practice 35
Plagiarism 36
Global Plagiarism 37
Patchwork Plagiarism 37
vi CONTENTS
Chapter 3 Listening 46
Listening Is Important 48
Listening and Critical Thinking 49
Four Causes of Poor Listening 50
Not Concentrating 50
Listening Too Hard 50
Jumping to Conclusions 51
Focusing on Delivery and Personal Appearance 52
How to Become a Better Listener 53
Take Listening Seriously 53
Be an Active Listener 53
Resist Distractions 54
Don’t Be Diverted by Appearance or Delivery 56
Suspend Judgment 56
Focus Your Listening 56
Develop Note-Taking Skills 58
Incremental Plagiarism 38
Plagiarism and the Internet 40
Guidelines for Ethical Listening 41
Be Courteous and Attentive 41
Avoid Prejudging the Speaker 42
Maintain the Free and Open Expression of Ideas 42
Chapter 4 Giving Your First Speech 62
Preparing Your Speech 64
Developing the Speech 64
Organizing the Speech 66
Delivering Your Speech 68
Speaking Extemporaneously 68
Rehearsing the Speech 69
Presenting the Speech 70
Sample Speeches with Commentary 71
PART TWO SPEECH PREPARATION: GETTING STARTED
Chapter 5 Selecting a Topic and a Purpose 76
Choosing a Topic 78
Topics You Know a Lot About 78
Topics You Want to Know More About 79
Brainstorming for Topics 80
Determining the General Purpose 82
Determining the Specific Purpose 82
Tips for Formulating the Specific Purpose Statement 84
Questions to Ask About Your Specific Purpose 86
Is the Purpose Relevant to My Audience? 87
Phrasing the Central Idea 89
What Is the Central Idea? 89
Guidelines for the Central Idea 90
CONTENTS vii
Chapter 7 Gathering Materials 118
Using Your Own Knowledge and Experience 120
Doing Library Research 120
Librarians 120
The Catalogue 121
Reference Works 121
Newspaper and Periodical Databases 122
Academic Databases 123
Searching the Internet 124
Search Engines 124
Specialized Research Resources 125
Evaluating Internet Documents 127
Chapter 6 Analyzing the Audience 96
Audience-Centeredness 98
Your Classmates as an Audience 99
The Psychology of Audiences 100
Demographic Audience Analysis 101
Age 102
Gender 102
Religion 103
Sexual Orientation 103
Racial, Ethnic, and Cultural Background 104
Group Membership 105
Situational Audience Analysis 106
Size 106
Physical Setting 106
Disposition Toward the Topic 107
Disposition Toward the Speaker 108
Disposition Toward the Occasion 109
Getting Information About the Audience 110
Adapting to the Audience 113
Audience Adaptation Before the Speech 113
Audience Adaptation During the Speech 114
viii CONTENTS
Interviewing 129
Before the Interview 130
During the Interview 131
After the Interview 132
Tips for Doing Research 133
Start Early 133
Make a Preliminary Bibliography 133
Take Notes Efficiently 134
Think About Your Materials as You Research 136
PART THREE SPEECH PREPARATION: ORGANIZING AND
OUTLINING
Chapter 9 Organizing the Body
of the Speech 164
Organization Is Important 166
Main Points 166
Number of Main Points 168
Strategic Order of Main Points 169
Tips for Preparing Main Points 174
Supporting Materials 175
Connectives 178
Transitions 178
Internal Previews 178
Internal Summaries 179
Signposts 179
Chapter 8 Supporting Your Ideas 140
Examples 142
Brief Examples 143
Extended Examples 143
Hypothetical Examples 144
Tips for Using Examples 144
Statistics 147
Understanding Statistics 148
Tips for Using Statistics 151
Testimony 155
Expert Testimony 155
Peer Testimony 155
Quoting Versus Paraphrasing 156
Tips for Using Testimony 156
Citing Sources Orally 159
Chapter 10 Beginning and Ending
the Speech 184
The Introduction 186
Get Attention and Interest 186
Reveal the Topic 192
Establish Credibility and Goodwill 192
Preview the Body of the Speech 194
Sample Introduction with Commentary 195
Tips for the Introduction 196
The Conclusion 196
Signal the End of the Speech 196
Reinforce the Central Idea 198
Sample Conclusion with Commentary 201
Tips for the Conclusion 202
CONTENTS ix
Chapter 11 Outlining the Speech 204
The Preparation Outline 206
Guidelines for the Preparation Outline 206
Sample Preparation Outline with Commentary 210
The Speaking Outline 213
Guidelines for the Speaking Outline 214
Sample Speaking Outline with Commentary 216
PART FOUR PRESENTING THE SPEECH
Chapter 12 Using Language 220
Meanings of Words 222
Using Language Accurately 223
Using Language Clearly 224
Use Familiar Words 224
Choose Concrete Words 225
Eliminate Clutter 226
Using Language Vividly 227
Imagery 228
Rhythm 230
Using Language Appropriately 232
Appropriateness to the Occasion 233
Appropriateness to the Audience 233
Appropriateness to the Topic 233
Appropriateness to the Speaker 234
A Note on Inclusive Language 234
x CONTENTS
Chapter 13 Delivery 238
What Is Good Delivery? 240
Methods of Delivery 240
Reading from a Manuscript 241
Reciting from Memory 241
Speaking Impromptu 241
Speaking Extemporaneously 242
The Speaker’s Voice 243
Volume 244
Pitch 244
Rate 244
Pauses 245
Vocal Variety 245
Pronunciation 246
Articulation 246
Dialect 247
The Speaker’s Body 248
Personal Appearance 248
Movement 249
Gestures 250
Eye Contact 250
Practicing Delivery 251
Answering Audience Questions 252
Preparing for the Question-and-Answer Session 252
Managing the Question-and-Answer Session 253
Presenting Your Speech Online 255
Understand the Special Nature of the Online Environment 256
Know Your Technology 256
Control the Visual Environment 257
Adapt Your Nonverbal Communication 258
Adjust Your Pacing for the Online Environment 259
Manage Q&A for the Online Environment 259
Rehearse for the Online Environment 259
Have a Backup Plan 260
Chapter 14 Using Visual Aids 264
Kinds of Visual Aids 266
Objects and Models 266
Photographs and Drawings 266
Graphs 267
Charts 269
Video 270
The Speaker 270
Presentation Technology 271
Pluses and Minuses of Presentation Technology 271
Planning to Use Presentation Technology 272
Guidelines for Preparing Visual Aids 273
Prepare Visual Aids Well in Advance 273
Keep Visual Aids Simple 273
Make Sure Visual Aids Are Large Enough 273
Use a Limited Amount of Text 273
Use Fonts Effectively 274
Use Color Effectively 275
Use Images Strategically 275
Guidelines for Presenting Visual Aids 276
Display Visual Aids Where Listeners Can See Them 276
Avoid Passing Visual Aids Among the Audience 277
Display Visual Aids Only While Discussing Them 277
Explain Visual Aids Clearly and Concisely 278
Talk to Your Audience, Not to Your Visual Aid 278
Practice with Your Visual Aids 279
Check the Room and Equipment 280
CONTENTS xi
Chapter 16 Speaking to Persuade 304
The Importance of Persuasion 306
Ethics and Persuasion 306
The Psychology of Persuasion 307
The Challenge of Persuasive Speaking 307
How Listeners Process Persuasive Messages 308
The Target Audience 310
Persuasive Speeches on Questions of Fact 311
What Are Questions of Fact? 311
Analyzing Questions of Fact 311
Organizing Speeches on Questions of Fact 312
PART FIVE VARIETIES OF PUBLIC SPEAKING
Chapter 15 Speaking to Inform 282
Types of Informative Speeches: Analysis and Organization 284
Speeches About Objects 284
Speeches About Processes 286
Speeches About Events 288
Speeches About Concepts 290
Guidelines for Informative Speaking 292
Don’t Overestimate What the Audience Knows 292
Relate the Subject Directly to the Audience 293
Don’t Be Too Technical 295
Avoid Abstractions 296
Personalize Your Ideas 297
Be Creative 299
Sample Speech with Commentary 299
Chapter 17 Methods of Persuasion 330
Building Credibility 332
Factors of Credibility 332
Types of Credibility 333
Enhancing Your Credibility 334
Using Evidence 336
How Evidence Works: A Case Study 337
Tips for Using Evidence 338
Reasoning 340
Reasoning from Specific Instances 341
Reasoning from Principle 342
Causal Reasoning 343
Analogical Reasoning 343
Fallacies 344
Appealing to Emotions 348
What Are Emotional Appeals? 349
Generating Emotional Appeal 350
Ethics and Emotional Appeal 351
Sample Speech with Commentary 352
Persuasive Speeches on Questions of Value 313
What Are Questions of Value? 313
Analyzing Questions of Value 313
Organizing Speeches on Questions of Value 314
Persuasive Speeches on Questions of Policy 315
What Are Questions of Policy? 315
Types of Speeches on Questions of Policy 315
Analyzing Questions of Policy 317
Organizing Speeches on Questions of Policy 319
Problem-Cause-Solution Order 320
Sample Speech with Commentary 324
Chapter 18 Speaking on Special
Occasions 358
Speeches of Introduction 360
Speeches of Presentation 362
Speeches of Acceptance 364
Commemorative Speeches 364
xii CONTENTS
Chapter 19 Speaking in Small Groups 370
What Is a Small Group? 372
Leadership in Small Groups 373
Kinds of Leadership 373
Functions of Leadership 374
Responsibilities in a Small Group 375
Commit Yourself to the Goals of Your Group 375
Fulfill Individual Assignments 376
Avoid Interpersonal Conflicts 377
Encourage Full Participation 377
Keep the Discussion on Track 378
The Reflective-Thinking Method 379
Define the Problem 379
Analyze the Problem 380
Establish Criteria for Solutions 381
Generate Potential Solutions 382
Select the Best Solution 383
Presenting the Recommendations of the Group 384
Oral Report 384
Symposium 385
Panel Discussion 385
CONTENTS xiii
Appendix Speeches for Analysis
and Discussion A1
Medical Robots: From Science Fiction to Science Fact A2
Ramadan A4
The Danger of Cell Phones A5
Phony Pharmaceuticals A7
The Wonderful World of Dr. Seuss A9
Elie Wiesel A11
Notes N1
Photo Credits C1
Index I1

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