Availability: In Stock

Entrepreneurship: Theory/Process/Practice 4th edition PDF – EBook

SKU: 0170352552

$12.99

  • Authors: Howard Frederick, Allan O’Connor, Donald F. Kuratko (Author)
  • File Size: 63 MB
  • Format: PDF
  • Paperback: 727 pages
  • Publisher: Cengage Learning (January 1, 2016)
  • Language: English
  • ISBN-10: 0170352552
  • ISBN-13: 978-0170352550

Download Entrepreneurship: Theory/Process/Practice 4th edition PDF – EBook

Category: Tag:

Description

  • Authors: Howard Frederick, Allan O’Connor, Donald F. Kuratko (Author)
  • File Size: 63 MB
  • Format: PDF
  • Paperback: 727 pages
  • Publisher: Cengage Learning (January 1, 2016)
  • Language: English
  • ISBN-10: 0170352552
  • ISBN-13: 978-0170352550

Download Entrepreneurship: Theory/Process/Practice 4th edition PDF – EBook

CONTENTS
FOREWORD BY CHARLIE HARGROVES……………………………………………………………….. XV
GUIDE TO THE TEXT…………………………………………………………………………………… XVIII
GUIDE TO THE ONLINE RESOURCES …………………………………………………………………. XX
PREFACE ………………………………………………………………………………………………….. XXII
ACKNOWLEDGEMENTS………………………………………………………………………………. XXVII
ABOUT THE AUTHORS………………………………………………………………………………. XXVIII
PART 1 ENTREPRENEURSHIP IN THE TWENTY-FIRST
CENTURY…………………………………………………………….. 1
CHAPTER 1 ENTREPRENEURSHIP: EVOLUTION AND REVOLUTION ……………..2
CHAPTER OBJECTIVES………………………………………………………………………… 2
Entrepreneurs facing the unknown ………………………………………..3
ENTREPRENEURIAL EDGE: CAN 2.5 BILLION GADGETS
A YEAR BE GREEN?……………………………………………………………………………….. 7
Are you a business or social entrepreneur? ……………………………8
Entrepreneurs have a particular enterprising mind-set …………..9
The evolution of the ‘under-taking’……………………………………….10
Entrepreneurship through the ages ……………………………………..11
Early definitions of entrepreneurship ……………………………………13
Approaches to entrepreneurship ………………………………………….14
ENTREPRENEURIAL EDGE: SPENDING THE OLD MAN’S DOUGH…………… 18
The entrepreneurial revolution: a global phenomenon…………..19
CASE 1.1: GAZELLE … OR TURTLE?……………………………………………………. 32
CASE 1.2: PAUL CAVE ……………………………………………………………………….. 32
CHAPTER 2 THE ENTREPRENEURIAL MIND-SET: COGNITION
AND CAREER ………………………………………………………………………..39
CHAPTER OBJECTIVES………………………………………………………………………. 39
The entrepreneurial mind, behaviour and career…………………..40
Who are entrepreneurs?………………………………………………………43
ENTREPRENEURSHIP IN PRACTICE: ARE YOU CUT OUT TO BE AN
ENTREPRENEUR? ……………………………………………………………………………….. 48
The dark side of entrepreneurship ……………………………………….48
The entrepreneur’s confrontation with risk …………………………..49
Stress and the entrepreneur………………………………………………..49
The entrepreneurial ego………………………………………………………50
ENTREPRENEURIAL EDGE: DEALING WITH STRESS …………………………….. 51
Pathways to your entrepreneurial career ……………………………..52
ENTREPRENEURSHIP IN PRACTICE: THE ENTREPRENEURIAL
LIFE CYCLE …………………………………………………………………………………………. 53
CASE 2.1: JANE’S EVALUATION ………………………………………………………….. 57
CASE 2.2: THE CASHEW CASE PART 1: ARE YOU NUTS?……………………….. 58
vi
CHAPTER 3 ENTREPRENEURSHIP AND SUSTAINABLE DEVELOPMENT ……..62
CHAPTER OBJECTIVES………………………………………………………………………. 62
Entrepreneurship as if the planet mattered…………………………..63
Entrepreneurship in times of crisis ………………………………………64
Climate change effects for entrepreneurs…………………………….67
ENTREPRENEURIAL EDGE: GLOBAL WARMING EFFECTS ON THE
ECONOMY……………………………………………………………………………………………. 67
ENTREPRENEURIAL EDGE: TOIL-O-PRENEURS IN INDIA……………………… 72
ENTREPRENEURIAL EDGE: HYDROPRENEURS …………………………………….. 73
ENTREPRENEURSHIP IN PRACTICE: ENTREPRENEURSHIP AND
ECOCIDE……………………………………………………………………………………………… 75
ENTREPRENEURIAL EDGE: ENTREPRENEURS PROTECTING THE
ENVIRONMENT ……………………………………………………………………………………. 78
Climate change economics for entrepreneurs ………………………80
ENTREPRENEURSHIP IN PRACTICE: SUSTAINABLE TOURISM
ON AN AUSTRALIAN ISLE…………………………………………………………………….. 83
ENTREPRENEURSHIP IN PRACTICE: BUSINESS ADAPTATION
TO CLIMATE CHANGE ………………………………………………………………………….. 85
ENTREPRENEURSHIP IN PRACTICE: ARE OUR
GREAT-GRANDCHILDREN AS VALUABLE AS WE ARE?………………………….. 87
Entrepreneurial ecology ………………………………………………………88
ENTREPRENEURSHIP IN PRACTICE: WAYS TO PROFIT FROM
DE-GROWTH………………………………………………………………………………………… 93
CASE 3.1: RUSS GEORGE: SAVE THE WORLD AND MAKE
A LITTLE MONEY ON THE SIDE…………………………………………………………. 103
CASE 3.2: THE CARPET CLEANER …………………………………………………….. 107
CHAPTER 4 SOCIAL AND ETHICAL ENTREPRENEURSHIP………………………..115
CHAPTER OBJECTIVES…………………………………………………………………….. 115
Social entrepreneurship …………………………………………………….116
The mind-set of social entrepreneurs…………………………………118
ENTREPRENEURIAL EDGE: HOW UNREASONABLE ARE YOU?…………….. 119
Ecopreneurs ……………………………………………………………………..120
Ethics and entrepreneurship………………………………………………121
Defining entrepreneurial ethics ………………………………………….123
Ethics in the cross-cultural business world ………………………..125
ENTREPRENEURSHIP IN PRACTICE: SMALL BUSINESS IN CHINA IS
ABOUT KNOWING HOW TO BRIBE ………………………………………………………. 127
Entrepreneurship and organised crime ………………………………128
Environmental criminal entrepreneurs……………………………….129
Entrepreneurship and disadvantaged groups ………………………130
Indigenous entrepreneurs………………………………………………….131
ENTREPRENEURIAL EDGE: INDIGENOUS ENTREPRENEURS………………. 133
CONTENTS vii
CASE 4.1: AUSTRALIAN BUCCANEER ENTREPRENEUR EATEN BY
CANNIBALS ……………………………………………………………………………………. 139
CASE 4.2: A LIVING CULTURE, TAMAKI MAORI VILLAGE ……………………… 143
ENTREPRENEURIAL CASE ANALYSIS PART 1 ………………………….152
PART 2 INITIATING ENTREPRENEURIAL VENTURES…………157
CHAPTER 5 PATHWAYS TO ENTREPRENEURIAL VENTURES…………………….158
CHAPTER OBJECTIVES…………………………………………………………………….. 158
Walking entrepreneurship pathways …………………………………..159
Bootstrapping……………………………………………………………………159
ENTREPRENEURSHIP IN PRACTICE: HOW TO BOOTSTRAP
A BUSINESS ………………………………………………………………………………………. 159
ENTREPRENEURSHIP IN PRACTICE: THE RISE OF
THE MINIPRENEUR ……………………………………………………………………………. 162
The classical pathway: Disruptive new venture creation ………163
ENTREPRENEURSHIP IN PRACTICE: TECHNOLOGY MEETS SOCIAL
ENTERPRISE, BUT NOT FOREVER ………………………………………………………. 165
Acquiring an established entrepreneurial venture ……………….167
Franchising one’s way into entrepreneurship………………………175
ENTREPRENEURSHIP IN PRACTICE: GROWING ASIAN FRANCHISE
OPPORTUNITIES ………………………………………………………………………………… 175
ENTREPRENEURIAL EDGE: THE COFFEE CLUB – COFFEE GOES
CLUBBY …………………………………………………………………………………………….. 177
Social venturing as a pathway to entrepreneurship ……………..179
CASE 5.1: AN IDEA FOR THE BIRDS! …………………………………………………. 187
CASE 5.2: CHECKING IT OUT ……………………………………………………………. 187
CHAPTER 6 OPPORTUNITY AND THE CREATIVE PURSUIT OF INNOVATIVE
IDEAS …………………………………………………………………………………191
CHAPTER OBJECTIVES…………………………………………………………………….. 191
Ideas and the search for opportunity…………………………………..192
Four models of market-based opportunities ……………………….194
ENTREPRENEURIAL EDGE: EXPLOITING A DEMAND NICHE………………… 196
ENTREPRENEURIAL EDGE: STICKING TO A RADICAL PLAN………………… 197
ENTREPRENEURIAL EDGE: COMBINING UNIQUE INSIGHT, EMERGING
TECHNOLOGY AND NETWORK KNOWLEDGE ………………………………………. 199
ENTREPRENEURIAL EDGE: CREATING A SOLUTION TO A SOCIAL
PROBLEM THROUGH COMMERCIAL OPPORTUNITY…………………………….. 201
Entrepreneurial imagination and creativity………………………….203
ENTREPRENEURSHIP IN PRACTICE: DEVELOPING CREATIVITY…………… 205
Arenas of creativity ……………………………………………………………208
viii CONTENTS
Creating the right setting for creativity………………………………..209
Innovation and the entrepreneur ………………………………………..209
The innovation process………………………………………………………210
Innovation in the era of climate change ………………………………213
ENTREPRENEURSHIP IN PRACTICE: USING CROWDFUNDING
TO LAUNCH A SUSTAINABLE VENTURE IDEA……………………………………… 215
CASE 6.1: INTERFACE ASIA–PACIFIC…………………………………………………. 219
CASE 6.2: CREATIVITY IS NOT JUST FOR START-UP IDEAS………………….. 220
CHAPTER 7 ENTREPRENEURIAL FAMILIES: SUCCESSION AND
CONTINUITY ……………………………………………………………………….224
CHAPTER OBJECTIVES…………………………………………………………………….. 224
Entrepreneurship across the generations in
the Asia–Pacific…………………………………………………………………225
ENTREPRENEURIAL EDGE: THIRTEEN-HUNDRED-YEAR-OLD
FAMILY BUSINESS: SUCCESSION SECRETS ……………………………………….. 229
Challenges facing family businesses…………………………………..229
ENTREPRENEURIAL EDGE: WHAT IS A SUSTAINABLE–SUSTAINABLE
FAMILY BUSINESS?……………………………………………………………………………. 233
Succession as a pathway to entrepreneurship …………………….233
Key factors in succession …………………………………………………..235
ENTREPRENEURSHIP IN PRACTICE: INDIAN BUSINESS FAMILIES
GROOM THEIR YOUNGER GENERATION………………………………………………. 237
Developing a succession strategy……………………………………….238
Harvesting the venture: recycling wealth within the family …..240
CASE 7.1: JUST AS GOOD AS EVER……………………………………………………. 245
CASE 7.2: NEEDING SOME HELP ON THIS ONE ………………………………….. 246
CASE 7.3: FAMILY TO FAMILY: THE FALL AND REBIRTH OF
DARRELL LEA CHOCOLATES…………………………………………………………….. 246
CHAPTER 8 DEVELOPING ENTREPRENEURSHIP WITHIN
ORGANISATIONS …………………………………………………………………252
CHAPTER OBJECTIVES…………………………………………………………………….. 252
The entrepreneurial mind-set in organisations ……………………253
ENTREPRENEURIAL EDGE: ENTREPRENEURIAL EMPLOYEE
ACTIVITY AT 3M………………………………………………………………………………….. 255
ENTREPRENEURSHIP IN PRACTICE: DOES INTRAPRENEURSHIP
EXIST IN ASIA?…………………………………………………………………………………… 258
Re-engineering organisational thinking ………………………………259
Not for businesses only: public sector entrepreneurship……..263
ENTREPRENEURSHIP IN PRACTICE: NEW ZEALAND’S SUCCESS IN
COMMERCIALISING GOVERNMENT COMPANIES…………………………………. 265
Intrapreneurial strategy……………………………………………………..265
Social intrapreneurship by creating shared value ………………..272
CASE 8.1: WHICH COMMANDMENTS APPLY? …………………………………….. 280
CONTENTS ix
CASE 8.2: SOUTHWEST AIRLINES: CREATING AN ENTREPRENEURIAL
CULTURE……………………………………………………………………………………….. 281
ENTREPRENEURIAL CASE ANALYSIS PART 2 ………………………….286
PART 3 DEVELOPING ENTREPRENEURIAL VENTURES ……. 289
CHAPTER 9 THE ASSESSMENT OF ENTREPRENEURIAL
OPPORTUNITIES………………………………………………………………….290
CHAPTER OBJECTIVES…………………………………………………………………….. 290
The elements of an opportunity assessment ……………………….291
How do we model the entrepreneurial process?………………….291
How to assess an opportunity …………………………………………….293
When is an idea not an opportunity?……………………………………296
The evaluation process………………………………………………………297
ENTREPRENEURIAL EDGE: FACING YOUR FEARS! ……………………………… 299
ENTREPRENEURIAL EDGE: AN ENTREPRENEURIAL
OPPORTUNITY OR AN OPPORTUNITY FOR LIFE?…………………………………. 306
The emergence of entrepreneurial ecosystems …………………..311
ENTREPRENEURSHIP IN PRACTICE: ENTREPRENEURIAL
ECOSYSTEMS DO MATTER………………………………………………………………….. 313
CASE 9.1: EXAMINING THE INDUSTRY………………………………………………. 319
CASE 9.2: NOTHING UNIQUE TO OFFER……………………………………………. 319
APPENDIX 9A: FEASIBILITY PLAN OUTLINE……………………………………….. 324
CHAPTER 10 MARKETING FOR ENTREPRENEURIAL VENTURES ………………..330
CHAPTER OBJECTIVES…………………………………………………………………….. 330
Entrepreneurial marketing is essential……………………………….331
Entrepreneurial marketing defined …………………………………….332
The components of effective marketing ………………………………334
ENTREPRENEURSHIP IN PRACTICE: COMPETITIVE INFORMATION……… 335
Developing a marketing plan ……………………………………………..336
ENTREPRENEURSHIP IN PRACTICE: THE GUERRILLA MARKETING
PLAN…………………………………………………………………………………………………. 337
ENTREPRENEURIAL EDGE: PERCEPTIONS OF A TARGET MARKET ……… 339
ENTREPRENEURIAL EDGE: DELL LEARNS YOUNG……………………………… 340
Marketing research …………………………………………………………..343
Marketing on the Internet…………………………………………………..347
ENTREPRENEURSHIP IN PRACTICE: SMARTPHONE USERS:
SEGMENT YOURSELF…………………………………………………………………………. 348
Green entrepreneurial marketing……………………………………….352
ENTREPRENEURIAL EDGE: GREEN ENTREPRENEURSHIP:
THREE KEYS TO STARTING A GREEN INTERNET BUSINESS………………… 353
x CONTENTS
ENTREPRENEURSHIP IN PRACTICE: WHY YOU MUST HAVE
A GREEN BUSINESS BLOG…………………………………………………………………. 353
ENTREPRENEURSHIP IN PRACTICE: WHAT DOES IT TAKE TO
REVOLUTIONISE AN INDUSTRY? CHECK OUT ELON MUSK………………….. 356
Pricing strategies………………………………………………………………357
CASE 10.1: DEALING WITH THE COMPETITION ………………………………….. 363
CASE 10.2: FOR COOKS ONLY ………………………………………………………….. 363
CASE 10.3: THE CASHEW CASE PART 2: SO WE HAVE PRODUCTS
BUT IS THERE A MARKET? ………………………………………………………………. 364
CHAPTER 11 STRATEGIC ENTREPRENEURIAL GROWTH ……………………………370
CHAPTER OBJECTIVES…………………………………………………………………….. 370
Uncertainty and growth: key strategic drivers ……………………..371
Entrepreneurial strategy design and planning……………………..371
ENTREPRENEURSHIP IN PRACTICE: CREATIVE DESTRUCTION IN THE
SHARING ECONOMY…………………………………………………………………………… 373
Designing the business model ……………………………………………378
ENTREPRENEURIAL EDGE: FINE-TUNING A BUSINESS MODEL………….. 380
Does an entrepreneur really want to be a manager?……………380
Managing entrepreneurial growth ………………………………………384
Entrepreneurs directly influence growth …………………………….386
Key management issues encountered during the growth
stage ………………………………………………………………………………..386
ENTREPRENEURSHIP IN PRACTICE: SUCCESSFUL COMPANIES
DESIGN BLUEPRINTS FOR HIGH-TECH START-UPS ……………………………. 390
Unique managerial concerns of growing ventures……………….391
Achieving entrepreneurial leadership………………………………….393
Strategic sustainable development……………………………………..394
ENTREPRENEURSHIP IN PRACTICE: A CLIMATE-CHANGE SWOT………… 396
ENTREPRENEURSHIP IN PRACTICE: STAGES OF SUSTAINABILITY
STRATEGY………………………………………………………………………………………….. 401
CASE 11.1: THE CASHEW CASE PART 3: IS THERE A VIABLE BUSINESS
MODEL? …………………………………………………………………………………………. 406
CASE 11.2: KEEPING THINGS GOING ………………………………………………… 407
CHAPTER 12 GLOBAL OPPORTUNITIES FOR ENTREPRENEURS…………………412
CHAPTER OBJECTIVES…………………………………………………………………….. 412
Asia–Pacific’s entrepreneurial century………………………………..413
ENTREPRENEURSHIP IN PRACTICE: AUSTRALIA’S YOUNG
‘BORN GLOBAL’ ENTREPRENEURS ……………………………………………………. 416
ENTREPRENEURSHIP IN PRACTICE: HOW SUCCESSFUL CHINESE
ENTREPRENEURS REALLY THINK ……………………………………………………… 422
How do I actually go global?……………………………………………….423
ENTREPRENEURSHIP IN PRACTICE: THE PROS AND CONS
OF FRANCHISING IN CHINA……………………………………………………………….. 431
CONTENTS xi
ENTREPRENEURSHIP IN PRACTICE: IMMIGRANT AND REFUGEE
ENTREPRENEURS IN AUSTRALIA ………………………………………………………. 433
How to become a born-global entrepreneur………………………..433
ENTREPRENEURSHIP IN PRACTICE: WHERE TO FIND GOOD
FOREIGN MARKET RESEARCH……………………………………………………………. 436
Born global social entrepreneurs……………………………………….439
CASE 12.1: HOME AGAIN …………………………………………………………………. 442
CASE 12.2: ‘I DID IT BECAUSE I DIDN’T KNOW THAT I COULDN’T’………… 443
CASE 12.3: A FOREIGN PROPOSAL……………………………………………………. 443
CASE 12.4: BORN GLOBAL: THE WIGGLES…………………………………………. 444
ENTREPRENEURIAL CASE ANALYSIS PART 3 ………………………….448
PART 4 GROWTH STRATEGIES FOR ENTREPRENEURIAL
VENTURES………………………………………………………..451
CHAPTER 13 LEGAL AND REGULATORY CHALLENGES FOR
ENTREPRENEURIAL VENTURES…………………………………………..452
CHAPTER OBJECTIVES…………………………………………………………………….. 452
Legal and regulatory challenges…………………………………………453
Understanding Asia–Pacific regulatory environments ………….453
ENTREPRENEURIAL EDGE: ENTREPRENEURS FACE
REGULATORY NIGHTMARES……………………………………………………………….. 455
International protections for intellectual property ……………….455
ENTREPRENEURSHIP IN PRACTICE: NOTORIOUS ASIAN MARKETS…….. 457
Patents……………………………………………………………………………..459
ENTREPRENEURSHIP IN PRACTICE: A GENERAL
PATENT PROCESS: NOTES…………………………………………………………………. 461
ENTREPRENEURSHIP IN PRACTICE: TOP PATENTS THAT
INFLUENCED BUSINESS ……………………………………………………………………. 464
Copyrights…………………………………………………………………………466
ENTREPRENEURSHIP IN PRACTICE: WATCH WHAT YOU SAY! …………….. 468
ENTREPRENEURSHIP IN PRACTICE: GOOGLE WAS NOT AMUSED
BY THE TRADEMARK PARODY…………………………………………………………….. 469
Trademarks ………………………………………………………………………469
ENTREPRENEURSHIP IN PRACTICE: WHO OWNS THE COPYRIGHT
TO A MONKEY’S SELFIE?……………………………………………………………………. 471
Domain names ………………………………………………………………….472
ENTREPRENEURSHIP IN PRACTICE: SOME INTERESTING WIPO
UDRP DECISIONS ………………………………………………………………………………. 472
Trade secrets ……………………………………………………………………473
Opportunities from changing intellectual
property attitudes………………………………………………………………473
Identifying legal structures for entrepreneurial ventures……..474
xii CONTENTS
Incorporated companies…………………………………………………….475
Unincorporated businesses………………………………………………..479
Other business forms ………………………………………………………..481
Insolvency and bankruptcy …………………………………………………483
The legal framework regulating climate change………………….484
ENTREPRENEURSHIP IN PRACTICE: EFFECTS OF CLIMATE
CHANGE ARE RESTRUCTURING THE BUSINESS ENVIRONMENT
IN ASIA–PACIFIC………………………………………………………………………………… 486
CASE 13.1: GLORIA’S DECISION………………………………………………………… 491
CASE 13.2: A PATENT MATTER…………………………………………………………. 491
CASE 13.3: NEW ZEALAND AND KIWIFRUIT……………………………………….. 492
CHAPTER 14 SOURCES OF CAPITAL FOR ENTREPRENEURIAL
VENTURES ………………………………………………………………………….497
CHAPTER OBJECTIVES…………………………………………………………………….. 497
The times, they are a-changin’……………………………………………498
What are the forms of entrepreneurial capital? …………………..498
Sources of financial capital ………………………………………………..500
ENTREPRENEURSHIP IN PRACTICE: WAYS TO FIND
BOOTSTRAP CAPITAL ………………………………………………………………………… 501
Debt versus equity……………………………………………………………..502
Equity financing…………………………………………………………………505
The venture capital market ………………………………………………..507
ENTREPRENEURSHIP IN PRACTICE: VENTURE CAPITALISTS’
DUE DILIGENCE ‘DEAL KILLERS’ ……………………………………………………….. 510
ENTREPRENEURSHIP IN PRACTICE: ASKING VENTURE CAPITALISTS
THE RIGHT QUESTIONS ……………………………………………………………………… 513
Angel financing………………………………………………………………….514
New forms of entrepreneurial capital …………………………………517
ENTREPRENEURSHIP IN PRACTICE: HOW MICRO-CREDIT WORKS……… 522
Peer-to-peer lending …………………………………………………………522
ENTREPRENEURSHIP IN PRACTICE: NATURAL CAPITAL
IN A CAN OF COLA …………………………………………………………………………….. 527
CASE 14.1: LOOKING FOR CAPITAL IN MALAYSIA……………………………….. 530
CASE 14.2: THE 120 MILLION BAHT VENTURE…………………………………… 531
CHAPTER 15 MEASURING PERFORMANCE FOR ENTREPRENEURIAL
VENTURES ………………………………………………………………………….536
CHAPTER OBJECTIVES…………………………………………………………………….. 536
The dimensions of performance measurement …………………..537
Measuring financial performance……………………………………….537
Understanding the key financial statements ……………………….539
ENTREPRENEURIAL EDGE: HOW TO EVOLVE FROM CEO TO CFO ………… 546
ENTREPRENEURSHIP IN PRACTICE: WATCHING YOUR
ACCOUNTS RECEIVABLE ……………………………………………………………………. 551
CONTENTS xiii
Preparing financial budgets ……………………………………………….552
ENTREPRENEURSHIP IN PRACTICE: CHARACTERISTICS OF
CREDIBLE FINANCIALS ……………………………………………………………………… 557
Capital budgeting ………………………………………………………………560
ENTREPRENEURIAL EDGE: THE INDIAN ENTREPRENEUR
AND THE CUNNING NPV ……………………………………………………………………. 562
ENTREPRENEURSHIP IN PRACTICE: WHEN CURRENCY LOSES
ITS GLOBAL VALUE ……………………………………………………………………………. 566
Break-even analysis ………………………………………………………….566
Financial ratio analysis………………………………………………………570
Sustainability performance measures entrepreneurs ………….571
Triple bottom line performance measures ………………………….574
Sustainability performance measures…………………………………576
CASE 15.1: IT’S ALL GREEK TO HER ………………………………………………….. 582
CASE 15.2: THE CONTRACT PROPOSAL…………………………………………….. 584
CHAPTER 16 DEVELOPING A SUSTAINABLE BUSINESS PLAN……………………587
CHAPTER OBJECTIVES…………………………………………………………………….. 587
The need for a sustainable business plan……………………………588
ENTREPRENEURSHIP IN PRACTICE: RAY ANDERSON FINDS
HIS NORTH STAR……………………………………………………………………………….. 589
Contrarian views on business planning……………………………….590
Benefits of the full-form business plan……………………………….592
Writing a well-conceived business plan ………………………………594
ENTREPRENEURSHIP IN PRACTICE: PUTTING THE
PACKAGE TOGETHER…………………………………………………………………………. 595
How to structure a business plan ……………………………………….597
ENTREPRENEURSHIP IN PRACTICE: HOW TO GATHER COMPETITIVE
INTELLIGENCE IN THE ASIA–PACIFIC…………………………………………………. 601
ENTREPRENEURSHIP IN PRACTICE: COMMON BUSINESS PLANNING
MISTAKES………………………………………………………………………………………….. 603
Updating the business plan………………………………………………..614
Presentation of the business plan: the ‘pitch’………………………614
ENTREPRENEURSHIP IN PRACTICE: BUSINESS PLANNING
RESOURCES………………………………………………………………………………………. 616
A practical example: Cocoa Samoa Ltd……………………………….616
CASE 16.1: GETTING IT RIGHT BY DOING IT WRONG………………………….. 619
CASE 16.2: IT’S JUST A MATTER OF TIME………………………………………….. 619
CASE 16.3: THE INCOMPLETE PLAN………………………………………………….. 619
ENTREPRENEURIAL CASE ANALYSIS PART 4 ………………………….622
APPENDIX: BUSINESS PLAN – REVIVING SAMOA’S COCOA INDUSTRY …………………… 625
GLOSSARY………………………………………………………………………………………………… 664
INDEX ……………………………………………………………………………………………………… 684

Reviews

There are no reviews yet.

Be the first to review “Entrepreneurship: Theory/Process/Practice 4th edition PDF – EBook”

Your email address will not be published. Required fields are marked *