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Electronic Commerce 12th Edition PDF – eBook

Author: Gary Schneider
SKU: 1305867815

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  • Authors: by Gary Schneider (Author)
  • File Size: 17 MB
  • Format: PDF
  • Paperback: 624 pages
  • Publisher: Cengage Learning; 12th edition (February 26, 2016)
  • Language: English
  • ISBN-10: 1305867815
  • ISBN-13: 978-1305867819

Download Electronic Commerce 12th Edition PDF – eBook

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Description

  • Authors: by Gary Schneider (Author)
  • File Size: 17 MB
  • Format: PDF
  • Paperback: 624 pages
  • Publisher: Cengage Learning; 12th edition (February 26, 2016)
  • Language: English
  • ISBN-10: 1305867815
  • ISBN-13: 978-1305867819

Download Electronic Commerce 12th Edition PDF – eBook

Table of Contents

Preface xv
Part 1: Introduction
Chapter 1 Introduction to Electronic Commerce 3
The Evolution of Electronic Commerce 5
Electronic Commerce and Electronic Business 5
Categories of Electronic Commerce 5
Business Processes 6
Relative Size of Electronic Commerce Elements 7
The Development and Growth of Electronic Commerce 9
Early Electronic Commerce 9
The First Wave of Electronic Commerce, 1995–2003 10
The Second Wave of Electronic Commerce, 2004–2009 11
The Third Wave of Electronic Commerce, 2010–Present 13
The “Boom and Bust” Myth 17
Business Models, Revenue Models, and Business Processes 17
Focus on Specific Business Processes 19
Role of Merchandising 19
Product/Process Suitability to Electronic Commerce 19
Electronic Commerce: Opportunities, Cautions, and Concerns 21
Opportunities for Electronic Commerce 21
Electronic Commerce: Current Barriers 23
Economic Forces and Electronic Commerce 25
Transaction Costs 27
Markets and Hierarchies 27
Using Electronic Commerce to Reduce Transaction Costs 30
Network Economic Structures 31
Network Effects 32
Identifying Electronic Commerce Opportunities 33
Strategic Business Unit Value Chains 33
Industry Value Chains 35
SWOT Analysis: Evaluating Business Unit Opportunities 37
International Nature of Electronic Commerce 39
Trust Issues on the Web 39
Language Issues 40
Cultural Issues 41
Culture and Government 43
Infrastructure Issues 44

vi
Table of Contents
Summary 47
Key Terms 47
Review Questions 48
Exercises 49
Cases 50
For Further Study and Research 53
Chapter 2 Technology Infrastructure:
The Internet and the World Wide Web 57
The Internet and the World Wide Web 59
Origins of the Internet 59
New Uses for the Internet 60
Commercial Use of the Internet 61
Growth of the Internet 61
The Internet of Things 62
Packet-Switched Networks 63
Routing Packets 64
Public and Private Networks 65
Virtual Private Networks (VPNs) 66
Intranets and Extranets 66
Internet Protocols 67
TCP/IP 68
IP Addressing 68
Electronic Mail Protocols 70
Web Page Request and Delivery Protocols 71
The emergence of the World Wide Web 72
The Development of Hypertext 72
Graphical Interfaces for Hypertext 73
The World Wide Web 73
The Deep Web 74
Domain Names 75
Markup Languages and the Web 76
Hypertext Markup Language 77
Extensible Markup Language (XML) 83
Internet Connection Options 89
Connectivity Overview 89
Voice-Grade Telephone Connections 89
Broadband Services 90
Leased-Line Connections 90
Wireless Connections 90
Internet2 and the Semantic Web 95
Summary 98
Key Terms 98
Review Questions 100
Exercises 101
Cases 102
For Further Study and Research 103

vii
Table of Contents

Part 2: Business Strategies for Electronic Commerce
Chapter 3 Selling on the Web 109
Revenue Models for Online Business 111
Web Catalog Revenue Models 111
Fee-for-Content Revenue Models 116
Advertising as a Revenue Model Element 120
Fee-for-Transaction Revenue Models 126
Fee-for-Service Revenue Models 131
Free for Many, Fee for a Few 132
Changing Strategies: Revenue Models in Transition 133
Subscription to Advertising-Supported Model 134
Advertising-Supported to Advertising-Subscription Mixed Model 134
Advertising-Supported to Subscription Model 134
Multiple Changes to Revenue Models 135
Revenue Strategy Issues for Online Businesses 137
Channel Conflict and Cannibalization 137
Strategic Alliances 138
Luxury Goods Strategies 138
Overstock Sales Strategies 139
Creating an Effective Business Presence Online 139
Identifying Web Presence Goals 139
Web Site Usability 141
How the Web Is Different 142
Meeting the Needs of Web Site Visitors 142
Trust and Loyalty 144
Usability Testing 146
Customer-Centric Web Site Design 147
Using the Web to Connect with Customers 148
The Nature of Communication on the Web 148
Summary 152
Key Terms 152
Review Questions 153
Exercises 154
Cases 155
For Further Study and Research 158
Chapter 4 Marketing on the Web 161
Web Marketing Strategies 162
The Four Ps of Marketing 163
Product-Based Marketing Strategies 163
Customer-Based Marketing Strategies 164
Communicating with Different Market Segments 165
Trust, Complexity, and Media Choice 165
Market Segmentation 168
Market Segmentation on the Web 169
Offering Customers a Choice on the Web 170

viii
Table of Contents
Beyond Market Segmentation: Customer Behavior and Relationship Intensity 170
Segmentation Using Customer Behavior 170
Customer Relationship Intensity and Life-Cycle Segmentation 173
Customer Acquisition: The Funnel Model 175
Advertising on the Web 177
Display Ads 178
Intrusive Ad Formats 181
Rich Media and Video Ad Formats 181
Text Ads 182
Mobile Device Advertising 183
Site Sponsorships 183
Online Advertising Cost and Effectiveness 184
E-Mail Marketing 186
Unsolicited Commercial E-Mail (UCE, Spam) 186
Permission Marketing 187
Combining Content and Advertising 187
Outsourcing E-Mail Processing 188
Technology-Enabled Customer Relationship Management 188
CRM as a Source of Value 188
Creating and Maintaining Brands on the Web 190
Elements of Branding 191
Emotional Branding vs. Rational Branding 192
Affiliate Marketing Strategies 193
Viral Marketing Strategies and Social Media 194
Search Engine Positioning and Domain Names 196
Search Engines and Web Directories 196
Paid Search Engine Inclusion and Placement 197
Web Site Naming Issues 200
Summary 203
Key Terms 203
Review Questions 205
Exercises 206
Cases 208
For Further Study and Research 210
Chapter 5 Business-to-Business Activities:
Improving Efficiency and Reducing Costs 215
Purchasing, Logistics, and Business Support Processes 217
Outsourcing and Offshoring 217
Purchasing Activities 218
Logistics Activities 221
Business Process Support Activities 222
E-Government 224
Network Model of Economic Organization
in Purchasing: Supply Webs 226
Electronic Data Interchange 227
Early Business Information Interchange Efforts 227

ix
Table of Contents
Emergence of Broader Standards: The Birth of EDI 228
How EDI Works 228
Value-Added Networks 233
EDI Payments 236
Supply Chain Management Using Internet Technologies 236
Value Creation in the Supply Chain 236
Increasing Supply Chain Efficiency and Cooperation 239
Materials-Tracking Technologies 240
Creating an Ultimate Consumer Orientation in the Supply Chain 242
Building and Maintaining Trust in the Supply Chain 243
Online Business Marketplaces and Networks 244
Independent Industry Marketplaces 244
Private Stores and Customer Portals 246
Private Company Marketplaces 246
Industry Consortia-Sponsored Marketplaces 247
Summary 248
Key Terms 248
Review Questions 249
Exercises 250
Cases 252
For Further Study and Research 254
Chapter 6 Social Networking, Mobile Commerce,
and Online Auctions 257
From Virtual Communities to Social Networks 258
Virtual Communities 259
Early Web Communities 259
Social Networking Emerges 260
Business Uses of Social Networking 264
Revenue Models for Social Networking Sites 267
Mobile Commerce 271
Mobile Phones 272
Tablet Devices 272
Mobile Device Operating Systems 273
Mobile Apps 274
Mobile Payment Apps 276
Online Auctions 277
Auction Basics 277
Online Auctions and Related Businesses 280
Auction-Related Services 287
Summary 290
Key Terms 290
Review Questions 291
Exercises 292
Cases 293
For Further Study and Research 295

x
Chapter 7 The Environment of Electronic Commerce:
Legal, Ethical, and Tax Issues 299
The Legal Environment of Electronic Commerce 301
Borders and Jurisdiction 301
Jurisdiction on the Internet 304
Conflict of Laws 308
Contracting and Contract Enforcement in Electronic Commerce 309
Use and Protection of Intellectual Property in Online Business 314
Copyright Issues 315
Patent Issues 317
Trademark Issues 319
Domain Names and Intellectual Property Issues 319
Protecting Intellectual Property Online 320
Defamation 321
Deceptive Trade Practices 322
Advertising Regulation 322
Online Crime, Terrorism, and Warfare 323
Online Crime: Jurisdiction Issues 323
New Types of Crime Online 325
Online Warfare and Terrorism 327
Ethical Issues 328
Ethics and Online Business Practices 328
Privacy Rights and Obligations 329
Communications with Children 333
Taxation and Electronic Commerce 336
Nexus 337
U.S. Income Taxes 337
U.S. State Sales Taxes 338
Import Tariffs 339
European Union Value Added Taxes 339
Summary 341
Key Terms 341
Review Questions 343
Exercises 343
Cases 345
For Further Study and Research 347
Part 3: Technologies for Electronic Commerce
Chapter 8 Web Server Hardware and Software 355
Web Server Basics 356
Dynamic Content Generation 358
Multiple Meanings of “Server” 359
Web Client/Server Architectures 360
Software for Web Servers 362
Operating Systems for Web Servers 362
Web Server Software 363
Table of Contents

xi
Electronic Mail (e-mail) 364
E-Mail Benefits 365
E-Mail Drawbacks 365
Spam 365
Solutions to the Spam Problem 365
Web Site Utility Programs 373
Tracert and Other Route-Tracing Programs 373
Telnet and FTP Utilities 374
Indexing and Searching Utility Programs 374
Data Analysis Software 374
Link-Checking Utilities 375
Remote Server Administration 375
Web Server Hardware 375
Web Server Computers 375
Web Servers and Green Computing 377
Web Server Performance Evaluation 378
Web Server Hardware Architectures 378
Cloud Computing 380
Content Delivery Networks 382
Summary 385
Key Terms 385
Review Questions 386
Exercises 387
Cases 388
For Further Study and Research 390
Chapter 9 Electronic Commerce Software 393
Web Hosting Alternatives 394
Basic Functions of Electronic Commerce Software 395
Catalog Display Software 396
Shopping Cart Software 396
Transaction Processing 399
How Electronic Commerce Software Works With Other Software 401
Databases 401
Middleware 401
Enterprise Application Integration 402
Integration with ERP Systems 403
Web Services 404
Electronic Commerce Software for Small and Midsize Companies 406
Basic CSPs 407
Mall-Style CSPs 407
Estimated Operating Expenses for a Small Web Business 407
Electronic Commerce Software for Midsize Businesses 408
Web Site Development Tools 409
Midrange Electronic Commerce Software 409
Electronic Commerce Software for Large Businesses 410
Enterprise-Class Electronic Commerce Software 410
Content Management Software 412
Table of Contents

xii

Knowledge Management Software 412
Supply Chain Management Software 413
Customer Relationship Management Software 413
Summary 416
Key Terms 416
Review Questions 417
Exercises 418
Cases 419
For Further Study and Research 420
Chapter 10 Electronic Commerce Security 423
Online Security Issues Overview 425
Origins of Security on Interconnected Computer Systems 425
Computer Security and Risk Management 425
Elements of Computer Security 427
Establishing a Security Policy 427
Security for Client Devices 429
Cookies and Web Bugs 429
Active Content 431
Graphics and Plug-Ins 432
Viruses, Worms, and Antivirus Software 432
Digital Certificates 437
Steganography 441
Physical Security for Client Devices 442
Client Security for Mobile Devices 442
Communication Channel Security 443
Secrecy Threats 443
Integrity Threats 446
Necessity Threats 446
Threats to the Physical Security of Internet Communications Channels 447
Threats to Wireless Networks 447
Encryption Solutions 448
Encryption in Web Browsers 452
Hash Functions, Message Digests, and Digital Signatures 454
Security for Server Computers 456
Password Attack Threats 456
Database Threats 457
Other Software-Based Threats 458
Threats to the Physical Security of Web Servers 458
Access Control and Authentication 459
Firewalls 460
Organizations That Promote Computer Security 462
CERT 462
Other Organizations 462
Computer Forensics and Ethical Hacking 463
Summary 464
Key Terms 464
Review Questions 466
Table of Contents

xiii
Exercises 467
Cases 467
For Further Study and Research 469
Chapter 11 Payment Systems for Electronic Commerce 473
Common Online Payment Methods 474
Electronic Bill Presentment and Payment Systems 475
Micropayments and Small Payments 476
Payment Cards 477
Advantages and Disadvantages of Payment Cards 478
Payment Acceptance and Processing 479
Stored-Value Cards 483
Digital Cash 484
The Double Spending Issue 485
Advantages and Disadvantages of Digital Cash 486
Digital Wallets 487
Software-Based Digital Wallets 487
Hardware-Based Digital Wallets 488
Internet Technologies and the Banking Industry 489
Check Processing 489
Mobile Banking 491
Payment System Threats: Phishing and Identity Theft 491
Phishing Attacks 491
Using Phishing Attacks for Identity Theft 493
Phishing Attack Countermeasures 495
Summary 496
Key Terms 496
Review Questions 497
Exercises 498
Cases 499
For Further Study and Research 501
Part 4: Integration
Chapter 12 Managing Electronic Commerce Implementations 505
Identifying Benefits and Estimating Costs of Online Business Initiatives 506
Identifying Objectives 506
Linking Objectives to Business Strategies 507
Identifying and Measuring Benefits 508
Identifying and Estimating Costs 510
Funding Online Business Startups 512
Comparing Benefits to Costs 513
Return on Investment (ROI) 514
Strategies for Developing Electronic Commerce Web Sites 515
Internal Development versus Outsourcing 516
Incubators 518
Accelerators 520
Table of Contents

xiv

Managing Electronic Commerce Implementations 520
Project Management 521
Project Portfolio Management 522
Staffing for Electronic Commerce 522
Postimplementation Audits 525
Change Management 526
Summary 527
Key Terms 528
Review Questions 528
Exercises 529
Cases 530
For Further Study and Research 532
Glossary 535
Index

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